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Digital complement · Wellbeing Operating System

The Digital Complement: what they receive with your product

The Digital Complement we covered in How it works has two layers: a white-label home for your brand and, once inside, the Wellbeing Operating System — the daily value that differentiates your SKU and drives repurchase.

Editable brand home. Science-based Wellbeing OS. Gifted with the purchase.

Channel claim: “with your purchase, we gift you your Wellbeing Operating System”. For the marketer: they see your brand first; then they use the Wellbeing OS.

01 / What it is

A Digital Complement in two layers

It is not a standalone app or a coupon. It is the gift access that turns your SKU into a symbiotic product: first a brand home, then the Wellbeing Operating System: more than 30 applications across 8 dimensions (Physical, Emotional, Social, Financial, Spiritual, Occupational, Intellectual, and Environmental), interconnected with AI. It is a PWA that installs on any device without an App Store, in seconds.

Access comes as a gift with the purchase (configurable duration). When it expires, the consumer buys your SKU again to renew it. The physical product is the key.

02 / Your brand inside

White-label home: you control the home

The first thing activators see is a commercial home for your brand — not a generic WAIO home. That space is 100% editable by the laboratory / brand.

Branding & info

Logo, look & feel, welcome message, and the institutional or line information you want to show on entry.

Canal 1:1

News, offers, and messages you define — straight to the activated consumer, with no retail or feed middlemen.

What you show and offer

Cards, benefits, tips, or promos: the home is your storefront. You configure the content; the consumer sees it before entering the OS.

Clear boundary: editable = everything on the brand home. When the consumer taps to enter the Wellbeing Operating System, they enter the science-based OS: the OS and its apps are not editable.

Brand-home examples (illustrative · editable)

How the white-label home can look depending on the line’s focus. The bottom button opens the Wellbeing OS (fixed).

Institutional

Trust · track record

Your Brand
Powered by WAIO

Caring for your health and your family’s.

CommunityBrand worldExclusive benefits across all lines.
Science & innovationHealth advances and content.
NewsLaunches and campaigns you define.

Product line

Habits · support

Your Brand
Powered by WAIO

Boost your everyday energy.

Active21-day challengeDaily challenges aligned to your SKU.
RemindersAlerts and tips you configure.
Offer / tipCommercial or educational lab content.

Channel / offers

1:1 · repurchase

Your Brand
Powered by WAIO

Your exclusive post-purchase space.

NewLab messageA news item or benefit you want to push.
Restock promoA repurchase incentive without depending on retail.
Line infoWhat the consumer sees before the OS.
03 / Why they would use it

Why the consumer opens it every day

Daily support

Nutrition, sleep, movement, emotions, finance, and more in one place. They stop paying for multiple subscriptions.

Habit + perceived value

Premium tools unlocked. They feel you “gifted” them something worth more than a one-off discount.

Scientific foundation

Multidimensional design backed by research in the Wellbeing Operating System. Not a generic gimmick.

B2B bridge: if they use it daily, your brand becomes associated with everyday wellbeing → differentiation, retention, and repurchase without eroding margin.

04 / App tour

Inside the Wellbeing OS

This is what the consumer explores after the brand home — the Operating System and its apps (fixed, science-based). Below: catalog by dimension and an interactive OS mockup (not the editable home).

Central app

Integral Wellbeing

The center of the Operating System

It analyzes the individual across 8 interconnected dimensions. It delivers discoveries, insights, and user information nobody else can give — AI-assisted — and routes to the apps in each dimension based on what it detects.

Physical Dimension

For someone else

Physical Wellbeing Test

Assessment of a family member or friend you want to help (parents, children, grandparents, siblings, cousins, friends). Guide that person’s habits and priorities.

Natural Cycle

Hormonal / natural cycle tracking with actionable insights.

Calorie Balance

Log and balance energy in vs. energy out.

Meal Plan

Personalized meal plans by goals and profile.

Cook Now

Recipes and prep aligned to the user’s nutrition plan.

Train Now

Workout sessions ready to run on the spot.

Plan de Actividad Physical

Activity planning and progress over time.

Absorption Insights

Guidance on timing and habits around supplements / doses.

Vaccination Calendar

Reminders y seguimiento del esquema de vacunas.

Sweet Dreams

Sleep hygiene, logging, and routines for better rest.

Emotional Dimension

For someone else

Test de Bienestar Emotional

Assessment of a loved one’s emotional state you want to support. Prioritize how to help based on what the test reveals.

Emotion Log

Daily mood tracker to spot patterns and triggers.

Mindfulness & Meditation

Guided mindfulness and calm practices.

Breathe

Breathing exercises to regulate stress and anxiety.

Gratitude Journal

Gratitude habits that reinforce subjective wellbeing.

Habit Transformer

Design and tracking of sustainable habits.

Coach Emotional

Conversational support to manage emotions.

Social Dimension

For someone else

Social Wellbeing Test

Assess a family member or friend’s support networks, belonging, and bonds. Ideal to understand how to help them avoid isolation.

Social Coach

Guidance to improve communication and relationships.

Patient Support

Support space oriented to health journeys.

Adult Wellbeing

Tools for caregivers and wellbeing in adult stages.

Financial Dimension

For someone else

Financial Wellbeing Test

A read on the financial stress and health of someone you want to help get organized (partner, adult child, parent, friend).

Family Economy

Household spending order, goals, and financial habits.

Spiritual Dimension

For someone else

Test de Bienestar Spiritual

Explore a loved one’s purpose, values, and sense of peace — to support them with more empathy.

Wisdom Readings

Texts and reflections to nurture purpose and calm.

Occupational Dimension

For someone else

Test de Bienestar Occupational

Assess a family member or friend’s work–life balance and job satisfaction (burnout, study, career) to know how to support them.

Pomodoro Clock

Focus and rest management in productive blocks.

Intellectual Dimension

LearnT

AI-assisted learning based on the user’s interests.

Stroop Game

Attention and cognitive-control training.

For someone else

Test de Bienestar Intellectual

Assessment of cognitive stimulation and curiosity for someone close you want to help sharpen their mind.

Environmental Dimension

For someone else

Test de Bienestar Environmental

A family member or friend’s relationship with their environment and sustainable habits: how to help them improve a healthy surroundings.

OS mockup (after the brand home)

This is the Wellbeing Operating System — not the white-label home. Navigate: tap the mandala (Integral Wellbeing), pick a dimension below, and tap any app for details.

Wellbeing All In One

Your Wellbeing Operating System

8 dimensions, +30 interconnected apps, science-based. All in one place.

Integral Wellbeing
Welcome
Tap the mandala to open the central app, or a dimension below to see the apps.

Wellbeing All In One

Your Wellbeing Operating System

8 dimensions, +30 interconnected apps, science-based. All in one place.

Physical

Calorie
Balance
Natural
Cycle
Absorption
Insights
Train
Now
Cook
Now
Activity
Plan
Meal
Plan
Physical
Wellbeing Test
Sweet
Dreams
Vaccination
Calendar

Wellbeing All In One

Your Wellbeing Operating System

8 dimensions, +30 interconnected apps, science-based. All in one place.

Emotional

Emotion
Log
Emotional
Coach
Gratitude
Journal
Breathe
Habit
Transformer
Mindfulness
& Meditation
Test Bienestar
Emotional

Wellbeing All In One

Your Wellbeing Operating System

8 dimensions, +30 interconnected apps, science-based. All in one place.

Social

Adult
Wellbeing
Social
Coach
Social
Wellbeing Test
Patient
Support

Wellbeing All In One

Your Wellbeing Operating System

8 dimensions, +30 interconnected apps, science-based. All in one place.

Financial

Family
Economy
Financial
Wellbeing Test

Wellbeing All In One

Your Wellbeing Operating System

8 dimensions, +30 interconnected apps, science-based. All in one place.

Spiritual

Test Bienestar
Spiritual
Wisdom
Readings

Wellbeing All In One

Your Wellbeing Operating System

8 dimensions, +30 interconnected apps, science-based. All in one place.

Occupational

Pomodoro
Clock
Test Bienestar
Occupational

Wellbeing All In One

Your Wellbeing Operating System

8 dimensions, +30 interconnected apps, science-based. All in one place.

Intellectual

LearnT
Stroop
Game
Test Bienestar
Intellectual

Wellbeing All In One

Your Wellbeing Operating System

8 dimensions, +30 interconnected apps, science-based. All in one place.

Environmental

Test Bienestar
Environmental
Physical
Emotional
Social
Financial
Spiritual
Occup.
Intellect.
Environmental
05 / How they activate

How the consumer activates access

  1. They buy the product as usual (pharmacy, supermarket, e-commerce, or another channel).
  2. They photograph the purchase receipt on the activation web.
  3. Automatic validation checks the SKU and anti-fraud controls, and delivers access: first the brand home; from there they enter the Wellbeing Operating System.

No App Store required. Compatible with fiscal receipts. The laboratory or brand does not need to integrate retail systems.

Additional dossier (optional): Institutional Validation Dossier (PDF).

Next step

Back to how it works

Implementation, micro-pilot, and contact live there. This document is only the digital-complement detail.

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