Pharmaceutical laboratories · Pharma / OTC

Your product competes on equal terms. The missing differentiator is not in the molecule. And half of chronic patients drop treatment without the lab ever knowing.

The patient buys your product.
They get a wellbeing app with your brand.
You pay only if they activate.

That is WAIO. It is not a discount, it does not touch the pack, and it asks nothing of the pharmacy. The drug stays the same; what changes is that it comes with a digital companion. Together they are worth more than either alone — and your product stands apart from any competitor.

What the service is

When someone buys your SKU, they photograph the receipt on a web page and open a wellbeing app with your laboratory on the cover.

It has two layers. The cover: your brand, your lines, buy and chat with an AI agent — you edit it; it is your 1:1 channel with whoever already bought. Inside: the wellbeing operating system, 8 dimensions (physical, emotional, social, financial, spiritual, occupational, intellectual, and environmental) and 30+ apps interconnected with AI — emotional coach, absorption insights, sleep, family finances, learning, patient support, and more. Science-based. That part is not editable: it is what the patient uses every day.

It installs on the phone in seconds, with no App Store. Drug + digital companion: a symbiotic product. No competitor — same molecule, another brand, or a lower price — offers that with the purchase.

They leave the pharmacy with your brand. They photo the receipt. On the phone, your laboratory opens. The product next to it, whichever it is, brings none of that.

How it works

  1. The patient buys the product at a pharmacy, supermarket, or e-commerce, as usual.
  2. They open a web page and photograph the receipt. No QR on the blister and no pharmacy IT integration.
  3. The system validates the product and opens access to the app.
  4. They use the app. When the term expires, they buy your brand again to renew access.

You choose the duration: 30 days in OTC (expiry drives repurchase), 90 in chronic, 12 months in a patient program.

See demo

Live onboarding · how the benefit is communicated and they enter the OS

You use the network you already have

All the laboratory does is communicate the benefit. Nothing else. The patient hears about it, buys, and activates. No ask to retail, no pack change. The same claim works in any channel or medium you already use.

Digital — simple, fast, almost zero cost

Social (story, reel, post) · mailings · WhatsApp · existing CRM (HCPs, patients, subscribers) · e-commerce and digital product pages · online ads · the lab’s web or landing.

Field — the network already running

Physicians / MRs / office / ethical line · pharmacy / counter / pharmacist / POS materials · point of sale and supermarket (stopper, display) · OTC and mass · patient programs (PSP) · sales force · and any other medium the laboratory already uses.

The lab informs; WAIO does the rest. Zero IT integration with chains or pharmacies.

What the patient sees

Your brand first. Then the wellbeing system. In that order.

1 · Cover · you edit it

A real laboratory example. Yours is built with your brand: lines, purchase, and 1:1 chat. Below, the patient enters the OS.

Laboratory brand cover: logo, product lines, buy, AI chat, and a button to open the Wellbeing OS.

2 · Wellbeing OS · fixed

What they use every day: 8 dimensions and 30+ interconnected apps. Science-based. Not editable.

Wellbeing Operating System: central core and the 8 dimensions (physical, emotional, social, financial, spiritual, occupational, intellectual, environmental).

What the laboratory gains — and why it matters

A differentiator nobody matches with the product alone

Any competitor can copy a discount or, given time, a formula. They cannot copy the digital companion the patient gets with your purchase: your cover, your 1:1 channel, and the wellbeing system. The SKU stops being interchangeable.

Know the patient, not only the channel

Today you sell to the pharmacy or the chain. You do not know who bought, or when they come back. Each activation leaves you email, WhatsApp, and frequency — yours. That is how you retain without paying retail for the relationship.

Repurchase because access expires

It is not a one-time coupon. The patient uses the app every day; when the term ends, to keep using it they have to buy your SKU again. Loyalty is tied to the product, not a promo.

Try it without a year-long project

Pharma digital projects die in pack, regulatory filing, or chain IT. Here the blister is not touched and nothing is asked of the pharmacy. One SKU can be live in days. If it works, you scale the portfolio.

What it costs

USD 0.50 per real activation

No setup. No fixed license. If they bought and did not activate: you won the sale and pay WAIO nothing. The claim at the point of sale (“30 days of wellbeing as a gift”) can still move the choice versus any alternative.

Try it on one SKU, without a year-long committee

Free micro-pilot, 2 to 4 weeks. One product, a channel you already control (CRM, mail to physicians, patient program) and a small A/B. Evidence speaks before you decide.

I want the micro-pilot

WhatsApp · one SKU, 2 to 4 weeks, free

See the app inside

Stays on this site · the full OS (30+ tools)

Request more info

WhatsApp · a call or questions, no commitment

Validated by CONICET Hospital Elizalde ITBA

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If you also want to take part in the business with equity → investment options. Not required to implement.